At XOXO Apurva, we believe fashion should be anything but ordinary. Founded by entrepreneur and ace designer Apurva Motwaanii, our label is for those who dare to stand out. We blend experimental silhouettes, modern design techniques, and striking hues with impeccable craftsmanship to create statement pieces that leave a lasting impact.

Rooted in Jaipur’s heritage, inspired by Delhi’s grandeur, and infused with our signature quirky twist, our designs bring a fresh perspective to traditional wear. With a strong fashion background—from being a Lakmé Fashion Week Incubator to a NIFT Delhi alumna—Apurva has showcased her expertise on national and international platforms, including designing for Victoria’s Secret.

As a brand, we are committed to crafting off-beat, progressive, and vivacious fashion. We embrace techniques like upcycling, handcrafted embroideries, and avant-garde detailing to break the monotony of conventional fashion. Whether it’s a bridal event, festive soirée, or just a bold style statement, XOXO Apurva brings you quirk with elegance.

Ready to add some playful charm to your wardrobe? We’ve got you covered! 💖✨