Purple Reign

"Got the Foodie Lover co-ord and I swear it was made for me! It’s cute, quirky, and the fabric is sooo soft. Been living in it all weekend!"

"Loungewear that looks this cute should be illegal. Got the Dog Lover co-ord and it’s my go-to for cozy brunches and lazy Sundays!"

"The jacket set I bought was such a unique find—edgy but still had that festive touch. Wore it to my cousin’s sangeet and danced all night!"

“Wore the Foodie co-ord to my local café and got stopped TWICE! People were obsessed with the quotes. So comfy and totally me. Love you XOXO Apurva!”

"The loungewear is actually flattering AND fun. Not something you find every day! Got the Party Animal one and now I want them all."

"I was a little nervous about buying a lehenga online, but the XOXO Apurva lehenga exceeded my expectations! The fabric is luxurious, and the detailing is beautiful. I wore it for my cousin’s wedding, and I couldn’t stop twirling. Got so many compliments!"

"I ordered the lehenga for my mehendi, and it was a total hit! The fabric feels so soft, and the embroidery is super edgy. I couldn’t have asked for a better outfit for such a special occasion. Thank you, XOXO Apurva!"

"I’ve been wearing my ‘Mai Apni Fave Hu’ co-ord from XOXO Apurva non-stop since I got it! The fit is perfect, and it’s the comfiest thing I own. Plus, the design is so me – I can wear it for casual outings or just chill at home. Love it!"

"Never felt this comfy and stylish at the airport! I wore the Travel Buff set for a holiday and even got a compliment from a stranger while waiting in line!"

"The lehenga looked even better in real life. I wore it to a wedding and got nonstop compliments. The colors and tiny details? Chef’s kiss!

Love how confident I felt in this outfit. The appliqué work and embroidery are amazing. Totally worth it!"